Franchise Sales - Michael J. Childs Consulting

Franchise Sales

The Art of the Deal

Selling franchises isn’t like anything else you will ever try to sell.  Why?  Because franchise sales aren't sales at all.  It’s a business deal.

Not to mention selling franchises can be completely counterintuitive.  Sort of like using your rear view mirror to drive your car around in reverse.

We get it, and we can help.

From sharing our unique, counterintuitive franchise sales strategy to commission based, full-service franchise sales where we do it all.

Or anything in-between

If your franchise offering needs to be tweaked or even completely redone to make it saleable, we can do that too.

And for the right concept, even earn our development fees from franchise sales.  (See "No Upfront Franchise Development Fee" in Franchise Development.)

Full-Service Franchise Sales

When you outsource your franchise sales to us, we take care of everything – all the way through closing the deal.  In some instances, we can even take care of disclosing the prospect and completing the Franchise Agreement.

In other words; full-service.

And we work on a commission basis, meaning you only pay us when we sell franchises for you.

We set up and write unique copy for all franchise sales correspondence including email, text, and phone, and help you sync it up with your website layout and copy, including franchise sales ad copy for online and print placement.

Full-Service Franchise Sales includes Prospect Qualification to streamline the process, which will also keep legitimate prospects from slipping through the cracks.

If you hold a Discovery Day, we can show you how to make it sales and close-the-deal-friendly, and can also be onsite to help when needed.

Full-Service Franchise Sales includes:

  • Commission Based
  • All Correspondence Layout and Copy
  • Franchise Sales Website Copy
  • Print and Online Franchise Sales Copy
  • Confidential Application Design (if needed)
  • Discovery Day Format/Assistance
  • Unlimited Correspondence with Interested Prospects
  • Prospect Qualification
  • No Set-Up Fees (Requires One Year Commitment)

Franchise Sales Training

Franchise sales training is offered both online and onsite.

It includes all training material including the eBook; “Franchise Sales – It’s a Business Deal.” (Currently only available with our training program)

You’ll learn how interested prospects research, learn about and why they buy franchise opportunities (and why they don't), and we’ll show you how to make sure your sales process is in sync with their buying process.  A real eye-opener.

You will also learn our Counterintuitive Sales Strategy, which isn’t a trick or a way to manipulate franchise buyers.  Quite the opposite.  Using it will make your franchise sales life easier, actually enjoyable, all without the dreaded features-and-benefits-information-dump i.e. the sales pitch.

It takes some getting used to, but it works.  The concept is simple.

People want to be in business for themselves, but they don’t want a sales pitch.  They don’t want to be sold.

And that’s how you sell more franchises.


“You can win without a strategy. It’s called luck.”

~ Rick Page


To get an idea of our proven sales philosophy, check out the articles “Franchise Sales – It’s a Business Deal” and “Franchise Sales Rhythm.”

If you are the Owner, Founder and Sales Department, be sure to read; “FSBO – For Sale by Owner.”

Talk is Cheap.  Actually, it’s Free.

To learn more about Full-Service Franchise Sales or to get a quote on Franchise Sales Training, give me a call anytime at 321.392.3000 Ext 1, or use the Contact Form to set up a call.


Franchise Development :: Prospect Qualification :: Franchise My Business Articles