Prospect Qualification - Michael J. Childs Consulting

Prospect Qualification

Prospect Qualification Program

We automatically combine Prospect Qualification with Full-Service Franchise Sales, but you can use it as a stand-alone program.

Prospect Qualification works extremely well if you are the Owner, Founder and Sales Department, i.e. selling your own deal.  Having someone between you and the prospect will reduce your workload and increase your close rate.

Here’s how it works:

We create a distinct, tailored-to-your-offering system of responding to franchise information inquiries (leads).  The process includes a series of emails, texts, and phone calls, all by a real person that will personally reply to any responses.

There is absolutely no drip marketing, canned "no reply" emails or robocalls.

Our contact with your prospect will include as much or as little information as you like, but usually, it is a brief overview including a few commonly asked questions and answers so we can answer initial basic questions.

We then pass interested, financially pre-qualified prospects directly to you or set up the first conversation telephone interview.  Instead of chasing leads, you can spend your time working with interested, engaged buyers. 

Each month you will get a report of the prospects in sortable Excel format, including where they came from (portal, call in, your website, etc.), the number of times and dates we contacted them, and the final result.

You can use the report to track the quality of leads from Internet franchise portals and other sources.  With pay-per-lead portals, the report will help you get credit for “bogus” leads (incorrect contact information) that you would otherwise pay for.  It is also an excellent way to keep track of and reach out to old, no contact leads.

There are no long-term commitments, but there is a one-time $250 setup fee.  After that, cost per lead is $15, with a $150 monthly minimum.

To learn more about our Prospect Qualification Program or how we can help you sell more franchises, call Michael Childs at 321.392.3000 Ext 1 or Lisa Schmidt at 321.392.3000 Ext 2, or use the Contact Form to set up a call.


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