Franchise FAQ

What are the advantages of franchising my business?

The benefits to you when growing your business through franchising come down to speed, people, and money.

Speed. Expanding your business through franchising is much faster than opening company locations. Your franchisees are managing the bulk of the process. They find the site, negotiate the lease, hire the contractor, oversee the buildout, and employ and train the employees.

People. Franchisees represent the best, long-term management there is. You won’t need to be involved in day-to-day operations or deal with the turnover associated with employee managed, company-owned locations.

Money. After your investment to create the franchise offering, you will be using other people’s money to grow your franchise system. Franchisees use their capital to open the new business, making the cost to you when opening a franchised location a fraction of what you would spend opening company locations.

There are a few articles about franchise development in the Articles section of this website.

If I franchise, won’t I lose control compared to company-owned locations?

You do lose the absolute control of firing someone on the spot, which comes with its own set of problems, but you’ll gain control in other ways.

There will be a binding contract (the Franchise Agreement) between you and your franchisees and a playbook they must follow (the Operations Manual). These legally enforceable rules, standards, and policies can be as strict as you want them to be, even to the point of micro-managing your franchisees. Although that is not something I suggest you do.

More about this subject in the Articles section of this website.

Is an Operations Manual required to start selling franchises?

Yes. The Federal Trade Commission (FTC) Franchise Rule requires that you have an Operations Manual. The Table of Contents and the number of pages in the manual are a required exhibit in the Franchise Disclosure Document (FDD).

A complete, well-designed Operations Manual will protect your brand and franchise system and uniformly enforce system standards. It is also the perfect textbook to use during initial and ongoing franchisee training. You won’t need a separate training manual.

What is the Franchise Disclosure Document (FDD)?

The Federal Trade Commission (FTC) requires a Franchise Disclosure Document (FDD) for all franchisors offering franchises in the United States.  It contains 23 Items that explain the franchise that you are offering in plain English.

The FDD must include copies of everything your new franchisee will be signing such as the Franchise Agreement and other agreements. The Franchise Agreement is the legal contract between you and your franchisees.

Learn more about the FDD in the Articles section of this website.

Can I sell my franchise opportunity myself?

Yes. If developed, positioned, and priced right, if you have the time to devote to the sales process, you can be successful selling your franchise offering yourself.

There are articles about franchise sales in the Articles section of this website.

Can you help me manage franchise leads?

Yes. We offer a Prospect Qualification service that works great for managing sales leads. Prospect Qualification works exceptionally well if you are trying to sell your franchise opportunity yourself.

Can you help us with franchise sales?

Yes.  Learn more about Full-Service Franchise Sales here.

There are also a few articles about franchise sales in the Articles section of this website.

What is your hourly fee?

My hourly fee is $155, but I also work on a flat-fee basis, one that you will know upfront regardless the hours I work on your project.

You can purchase five-hour blocks of personal, one-on-one consulting time at a discounted rate of $500.


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To schedule a Free Consultation, call me directly at 321.392.3000 Ext 1 or use the Contact Form.

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