Franchise Development - Michael J. Childs Consulting

Franchise Development


If you’ve done any research into franchising your business, you have probably been quoted a range of about $75,000 up to $150,000.

Is it worth it?  No.  To justify the high price, a lot of what you are being quoted just isn’t necessary.  And you’ll end up with generic documents full of legalese gobbledygook that nobody can understand anyway.

I offer a flat fee Franchise Development Package that includes everything you need to franchise your business and sell more franchises.

The documents and franchise program are custom designed from the ground up specifically for your startup franchise business concept.  You’ll get a program that is simple in design with documents that are easy to read and understand for both you and your buyer.

Selling franchises, especially if you want to do it yourself, is something that is next to impossible to do with generic, boilerplate documents and templates.  Or said a better way; legalese gobbledygook.

Mine are beautifully written, plain English documents with original content and a readable style that any laymen can understand.  Not just attorneys.  After all, you won’t be selling franchises to them.



1. The Franchise Disclosure Document (FDD)

The FDD is required by the FTC for all franchisors offering franchises in the U. S.  It contains 23 Items that explain the franchise that you are offering in plain English. It includes copies of everything your new franchisee will be signing such as the Franchise Agreement and other agreements.

2. Franchise Agreement

The Franchise Agreement is the legal contract between you and your franchisees. They are not required to be written in plain English or stick to a specific format like the FDD. There are a lot of generic legalese gobbledygook documents out there that nobody but other attorneys can understand.  Ours are simple, plain English.

3. Complete Operating Manual

An Operating Manual is also a requirement for selling franchises in the U. S.  We deliver one that is complete and robust, not just a template.  You will need to add specific things about your business such as menus, hours of operation, procedures, uniforms, etc.  The table of contents and number of pages must be included in the FDD.  Operating Manuals should be at least 150 pages.  Ours average 200 – 300 pages.  The Operating Manual will be your Training Manual.

4. Unlimited Consulting

The Franchise Development Package includes unlimited consulting and advice on all of the 23 Items required by the Federal Trade Commission (FTC) including the most important things to consider in the Franchise Agreement such as:

  • Territory Size & Design
  • Initial Franchise Fee
  • Ongoing Royalties
  • Other Fees
  • Initial Investment
  • Training Program
  • Term & Renewal
  • Your Obligations
  • Franchisees Obligations
  • Financial Performance Representations
  • Liquidated Damages
  • National Ad/Brand Building Fund

Total Package Price only $28,500 in Five Payments


  • Legalese to Plain English Conversion (FDD/FA/AD)
  • Franchise Disclosure Document
  • Franchise Agreement
  • Area Development Agreement
  • Operating Manual
  • Franchise Website Layout/Copy/Flow
  • In-House Franchise Sales Training Layout/Flow/Training
  • Discovery Day Format/Training

I currently have one opening for half price Franchise Development ($14,250) Limited availability. Call for more information.

Style is a simple way of saying complicated things.

-- Jean Cocteau

Talk is Cheap.  Actually, it’s Free.

I can help you franchise your business for less.  Call me anytime at 321.392.3000 X 1 or schedule a free call.